Frida vs Copilot
Copilot in Outlook works on the mail. It prioritises arriving mail by itself, and it summarises threads and writes drafts when you ask. Frida works on the sale: it builds a board from the customer conversations, suggests new deals and stage moves and has follow-ups and replies ready. The two do different jobs and can be used side by side.
Copilot: prioritises, summarises and drafts in Outlook
Frida: deals, stages and follow-ups from customer email
The two can be used in the same inbox
Both read your Outlook, but they look for different things. Copilot looks at the single email and thread. Frida looks at what the conversation means for a sale.
This is what a day can look like when you have Copilot in Outlook and have connected the same mailbox to Frida.
Morning: Copilot has given the new emails a priority. In Frida, Court shows which deals are waiting for you and which are waiting for the customer.
Mid-morning: a long thread from a customer. You ask Copilot for a summary, and in Frida the email is already in the deal’s history.
Afternoon: a quote has had no reply. In Frida a follow-up draft is ready, and you read it and approve it.
End of the day: the customer says yes. Frida suggests moving the deal to Agreement, and you ask Copilot to find a time for the kick-off meeting.
If you search for Copilot and CRM in Outlook, you meet three different things. It is worth keeping them apart before you choose.
Microsoft’s Sales agent is still called Copilot for Sales on some Microsoft pages. We have seen the change of name in the documentation; we have not found a page where Microsoft announces it.
Frida is not a general assistant, and it does not replace Copilot. If you choose Frida alone, there are things you do not get.
Microsoft itself describes where Copilot in Outlook works. Hold that up against the way you use Outlook.
| Criteria | Frida | Microsoft Copilot | Source |
|---|---|---|---|
| What it works on | The sale: deals, stages and follow-ups from customer conversations. | The mail: prioritising, summaries, drafts, rules and meeting planning in Outlook. | Microsoft Copilot (opens in a new tab) |
| Without being asked | Suggests new deals and stage moves and has follow-ups ready. You say yes or no. | Can prioritise the inbox and help with rules; it does more than only answer prompts. | Microsoft Copilot (opens in a new tab) |
| Deals and stages | A board built from your Outlook, with stages from Contact to Won. | Microsoft’s questions-and-answers page about Copilot in Outlook mentions neither deals, a pipeline nor opportunities. | Microsoft Copilot (opens in a new tab) |
| Reply drafts | Ready in your tone, written from the thread and the deal’s history. You approve every draft. | Draft with Copilot writes a draft, and Coaching by Copilot advises on an email you have written yourself. | Microsoft Copilot (opens in a new tab) |
| Sales data from a CRM | Frida is itself the overview. You do not need another CRM. | Microsoft’s Sales agent is part of the Microsoft 365 Copilot licence and works with Dynamics 365 Sales or Salesforce. | Microsoft Sales agent FAQ (opens in a new tab) |
| What it requires | An Outlook or Microsoft 365 mailbox. No Copilot licence. | Copilot Chat in Outlook is available with eligible Microsoft 365 subscriptions without a separate Copilot add-on; fuller capabilities depend on licence and admin settings. | Microsoft Copilot Chat (opens in a new tab) |
| Price of the licence | Frida needs no licence from Microsoft beyond your mailbox. Frida’s own price is under the table. | Microsoft 365 Copilot costs USD 30.00 per user per month paid yearly, as of October 2026, on top of a qualifying Microsoft 365 plan. | Microsoft 365 Copilot (opens in a new tab) |
| Outside Outlook | Nothing. Frida works with customer email and deals only. | With a Microsoft 365 Copilot licence, Copilot also works in Word, Excel, PowerPoint and Teams. | Microsoft 365 Copilot pricing (opens in a new tab) |
Written by Frida from vendors’ public documentation, rather than hands-on testing of every tool. Frida sells one of the products. Features and plans can change.
Sources checked:
FAQ
Yes. They do different jobs in the same inbox. Copilot in Outlook prioritises the mail that arrives, and summarises and writes when you ask. Frida keeps track of the sale: it suggests deals and stage moves from the customer conversations and has the follow-up ready. Frida is a product of its own and is not a part of Copilot.
No. Frida needs an Outlook or Microsoft 365 mailbox and nothing else from Microsoft. You need neither Copilot Chat nor a Microsoft 365 Copilot licence, and you do not need Dynamics 365 Sales or Salesforce. If you already have Copilot, you can keep it. The two use the same mailbox for different jobs.
The Sales agent is Microsoft’s add-in for Outlook and Teams for sales work. It is still called Copilot for Sales on some Microsoft pages. It brings sales data from Dynamics 365 Sales or Salesforce in next to the email, summarises threads, suggests replies and can save emails and contacts to the CRM. Microsoft describes it as part of the Microsoft 365 Copilot licence, and an administrator has to install it.
The documentation for Copilot in Outlook does not describe a dealboard built from your conversations, like Frida’s. Microsoft’s Sales agent, which Microsoft describes as part of the Microsoft 365 Copilot licence, brings data from Dynamics 365 Sales or Salesforce into Outlook and needs one of those CRMs. This comparison covers Copilot in Outlook itself.
On its Microsoft 365 Copilot page, Microsoft states a price of USD 30.00 per user per month paid yearly, or USD 31.50 paid monthly with an annual commitment. That was read as of October 2026 and comes on top of a qualifying Microsoft 365 plan. According to Microsoft, Copilot Chat in Outlook comes with eligible Microsoft 365 subscriptions at no additional cost. What Frida costs is in the price block above these questions.
Try an example without signing in, read the practical steps, or see how to connect your own email sources.
CRM for Outlook for small B2B businesses
Frida finds the sales opportunities in your Outlook conversations, keeps them up to date and prepares the follow-up. You type nothing in, and nothing is sent before you have read it.
