Your sales opportunities are already in Outlook.

Outlook is good at the single email, but it does not keep track of which enquiries and quotes are open, or who is waiting for a reply. Flags, folders and a spreadsheet do not do that on their own either. Frida reads your Outlook conversations, gathers them into deals with history and shows who wrote last. You keep working in Outlook as before.

A classic CRM is only as good as what someone types into it. Frida builds the overview from the emails you already send and receive: the first time by reviewing your recent email, after that by suggesting new deals and stage changes that you accept or reject with one tap. There are no fields to fill in and no pipeline to set up.

During the trial, Frida reviews the last 30 days of email and puts your open deals on the board. On Pro it is 60 days. If the mailbox has had a trial before, it is 14 days. If you upgrade later, Frida brings in the older email too.

Frida gathers your customer conversations into deals with email history, stage and next step, and shows who wrote last. When a quote has gone quiet, Frida prepares a follow-up in your tone. New emails update the overview, and you can always check the sources and correct the suggestions.

Frida uses the new email together with the conversation context. A customer reply can stop an existing follow-up; a changed date may need clarification. A reply does not automatically mean an accepted agreement. Check suggestions against the email source.

What happens when a customer replies or changes plans? →

Frida analyses synced emails and prepares suggestions, overviews and drafts. You can edit details, accept or reject suggestions and control follow-ups. In the normal draft workflow, you review and approve the email before it is sent.

Frida is not a sales system for large teams: there are no forecasts, quotas, reports or custom fields. Frida does not send email sequences, does not track opens and never sends anything you have not approved. Frida does not track time or create invoices. It keeps track of your customer conversations in Outlook and prepares the follow-up.

Yes. Frida is built for Outlook and Microsoft 365. You sign in with Microsoft and grant access to the mailbox to sync. If only an administrator may approve new apps in your organisation, the administrator approves Frida once for the company at app.fridaapp.io/admin-consent; in a small company that is often you. A Microsoft account that is only a sign-in without a mailbox gives Frida nothing to read.

Yes. The interactive demo works without login and uses fictional data. Try deals, follow-ups and programmes. The demo does not analyse your inbox or send emails. To use your own emails, create an account and connect your mailbox.

Can I try it without connecting my email? →

The Outlook pane looks up the open email in Frida and shows the deal behind it: who wrote last and when, stage, amount and customer. You can move the stage, write a note, park the deal or mark that the email needs no reply, and get a reply draft in your own tone that opens in Outlook’s own reply; if Frida needs more to write it, it first asks a couple of short questions. The Overview tab shows all your open deals and who has the ball. If the email is not on a deal, the pane shows the customer behind the sender or says the sender is new. Frida invents no deal. Early access: custom connections. Frida is not yet publicly listed in the Outlook, ChatGPT or Claude directories. Installation and availability depend on your account and administrator.

Can I see Frida inside Outlook? →

Connect Frida to Claude or ChatGPT as a custom connection and ask about your deals in the assistant you already use. The assistant sees your deals as Frida has organised them from your email: one list with stage and value, including won and lost deals, with contacts, notes and recorded history. It can say what to follow up on now and why, with excerpts from incoming and sent emails in your own mailbox, give an exact pipeline overview per stage and currency, show what was created, won and lost in a period and what has changed since a date, prepare you for a customer meeting and draw your deal board in Frida’s own look. A mailbox connection can search your inbox; Frida has already gathered the emails into deals. Email excerpts are always partial, and a recorded signal alone does not prove who owes a reply. Early access: custom connections. Frida is not yet publicly listed in the Outlook, ChatGPT or Claude directories. Installation and availability depend on your account and administrator.

Can I connect Frida to ChatGPT or Claude? →

Deals are limited to your workspace. Email sources are limited to your own connected mailbox, not your colleagues’ mailboxes. The Outlook pane does not send emails: a reply draft opens in Outlook’s own reply, and you send it yourself. It changes a deal only when you press. The conversation connection always reads; changes are an optional permission on the same connection, which you can leave out when you approve in Frida. With it, the assistant can add a note, set the value or the expected close date, move the stage or manage the follow-up on one deal at a time; every change is logged and can be undone. No connection can send email, delete or merge deals, or change several deals at once. The connected AI service receives the information Frida returns. You can revoke access in Frida, and authorisation expires after 30 days; information already shared remains in the conversation.

What data can a connected AI assistant access? →

When you connect your mailbox, Frida processes synced emails to provide its features. Hosting and storage are in the EU. The AI processing of emails itself takes place at a US-based sub-processor under the EU-US Data Privacy Framework and standard contractual clauses; all sub-processors are disclosed in the privacy policy. An external assistant such as ChatGPT or Claude receives the information you authorise its connection to access. See the privacy policy for processing, retention and your rights.

What happens to my emails and data? →

Try Frida’s deal overview, AI replies and follow-ups free for 14 days. Frida reviews up to 30 days of email history. During the trial, active AI-discovered deals are uncapped and the email limit is 1500 per month. Other limits remain on Free; documents and FAQs require a paid plan. Afterwards, continue on Free with up to 5 active AI-discovered deals and AI replies within the free plan’s limits. Discovered deals are kept. You only pay if you choose a paid plan.