What is an AI CRM for Outlook?

An AI CRM for Outlook uses email conversations as the source for customers, deals, follow-ups, and pipeline status instead of relying only on manual CRM data entry.

Can Frida automatically create deals from emails?

Yes. Frida is built to detect sales opportunities in Outlook conversations and assemble them into a dealboard that stays connected to the original email thread.

What is an automatic dealboard?

An automatic dealboard is a pipeline where deal cards are created and updated from the customer conversations already happening in email.

Does Frida work with Outlook / Microsoft 365?

Yes. Frida connects directly to your Outlook / Microsoft 365 account and is ready in a few minutes.

Is Frida a CRM or an AI sales assistant?

Frida is both: an AI CRM for Outlook and an AI sales assistant that helps with drafts, follow-ups, and deal visibility.

Yes. We work GDPR-compliant. Your data is encrypted in transit and at rest and is not used to train shared models.

frida

Your CRM builds itself

Frida reads your Outlook conversations, finds sales opportunities, creates contacts and deals, and keeps your pipeline updated — without manual CRM work.

Try 14 days free Get the desktop app

Try 14 days free

14 days of full Personal — no payment card One click with Outlook — no commitment

HMHenrik Møller08:42

Hi! We need to renovate our bathroom and would like to know if you can give us a quote?

Frida has written a draftIn your style

Hi Henrik — thanks for your message! We'd be happy to come by for a site survey. I have openings Tuesday and Wednesday, which suits you best?

Approve and sendEdit

New deal found
Bathroom renovation · DKK 95,000

The problem

There's money in your inbox — and it's evaporating

Every week, new customer opportunities land in your emails. Between busy days, quotes, and follow-ups, there's always one that slips away.

Henrik Møller

Quote for a bathroom?

Answered

Lone Krag

Can you do a roof in May?

Answered

Mette Holm

We'd like to start next month — can you send a price?

Never answered

One lost job costs more than ten years with Frida.

The overview

Frida reads along — and builds the overview itself

Connect your Outlook. Frida finds the customer opportunities in your history, creates your deals, and moves them forward. You never move a card yourself.

New opportunity

Found in your inboxBathroom renovationHenrik Møller · yesterday

Found in your inboxCarport and drivewayMette Holm · 4 days ago

In conversation

6 days without a reply — slipping awayRoof repairLone Krag · quote sent

Frida has a follow-up draft ready

Deal closed

WonKitchen installationSøren Dahl · 86.500 kr

Found automaticallyNo manual entry — your deals emerge from your email.

Warns in timeFrida alerts you before a customer slips away — with a draft ready.

You decideNothing is sent or created without your yes.

Living Follow-ups— how the follow-up builds itself

The reply

The reply is ready before you're back in the car

Frida writes the draft in your tone and with your prices. You approve with one tap — from your phone.

Written in your style Ready in 8 seconds

Customer writesInquiry lands in the inbox

Frida is writing a draftIn your tone, with your prices

You tap approveFrom your phone, while you're on the go

Frida AI draft with FAQ suggestions and a generated reply

Getting started

Works with Outlook and Microsoft 365

Sign in with Outlook. Frida handles the rest.

No new systems, no import, no setup. Frida builds the overview from the email you already have — and keeps it up to date by itself.

1Connect your Outlook

2Frida learns your style and finds your deals

3Overview and drafts — from day one

Create free account

Works on phone, tablet, and computer

Web iOS macOS Windows

Outlook

Frida

Demo

Try Frida – right here

This is not a video. Click around yourself: read emails, approve Frida’s replies, and watch the deal board build itself. All data is fictional.

Interactive demo· All data is fictional

Frida

TodayWhat needs your attention today.

Good morning, Jonas

4 things need your attention

Frida has put the most important things first.

2 awaiting reply4 AI replies9 active deals2 today

Keep an eye on

And the rest follows

Deals

Finds customer opportunities in your email and warns you before a customer slips away

Replies

Writes emails in your personal style and with your company's knowledge

Knowledge base

Uses documents, FAQs, price lists, and your website as a basis for replies

Quotes

Helps with line items, pricing basis, and send-ready text

Tasks

Creates and gathers next actions from emails

Your data is protected

Encrypted, GDPR-compliant and built with AI Act transparency — handled responsibly throughout.

GDPR-compliant AES-256 encryption Hosted in the EU AI Act transparency Never trained on your data

Pricing

Choose what suits you

Everyone starts with 14 days of full Personal — free, no payment card. Afterwards you can stay on Free.

Free

Try all of Frida for 14 days

100 emails per month
1 user
Full access to everything in Personal for 14 days
Syncs 1 month back during the trial
AI replies and knowledge base stay free

Start free

Personal

€13/mo

For tradespeople and the self-employed

Living Follow-ups
500 emails per month
1 user
Advanced AI that learns your style
CRM, deals & quotes
Knows your contacts & relationships
Calendar integration
Share resources with your team

Try Personal

Pro

€40/mo

Same features — for teams and larger companies

Everything in Personal
2,000 emails per month
3 users
Deal overview — 2 months back and ahead

Start Pro

Questions & answers

What you're probably thinking

Never miss a customer again

Connect your email — Frida finds your customer opportunities, builds your deal overview, and writes your replies. No setup.

Start free now

Zero setup GDPR Compliant Encrypted data Hosted in the EU