Frida vs Pipedrive
Pipedrive describes itself as a sales pipeline CRM for small businesses. You add the deal with a button, by import or through rules you set up yourself, and your synced email is linked to it. In Frida the order is reversed: the deal is built from the conversation in your Outlook, and you say yes with one tap.
Pipedrive: you add the deal, and the email is linked to it
Frida: the deal is suggested from the conversation in your Outlook
The source of every Pipedrive fact is in the table
This is the difference you notice day to day. In Pipedrive the deal exists because somebody added it, or because a rule did. In Frida it exists because a customer wrote, and you said yes.
Pipedrive’s email sync connects Office 365 / Outlook and Microsoft Exchange, among others, and it is available on the Growth plan and higher. Your conversations are shown in Pipedrive’s Sales Inbox, and that is where you work with them.
A synced conversation can be linked to a deal, a lead or a project, either automatically or by you. So the sync links emails to deals that already exist. We have not found a Pipedrive page that describes it creating a deal from the content of an email.
If you choose Frida over Pipedrive, there are things you go without. What Pipedrive has on the first two points is in the table, each with its source.
Frida reads mailboxes in Outlook and Microsoft 365 only. That is a deliberate choice, and it means Frida is not the answer for everyone.
A board shows where a deal stands. The next question is who is waiting for whom, and Frida answers that from the email.
| Criteria | Frida | Pipedrive | Source |
|---|---|---|---|
| Where the deal comes from | From the customer’s email. Frida suggests the deal, and you say yes with one tap. | You add it with a button, from a person or organisation, from the email tab or by import. | Pipedrive deals (opens in a new tab) |
| Rules and automation | No rules to build. Frida reads the conversation and suggests when the deal should move a stage. | Automations can create and update deals by rules you set up (Growth and higher). | Pipedrive automations (opens in a new tab) |
| Email systems | Outlook and Microsoft 365. No others. | Office 365 / Outlook, Microsoft Exchange (EWS) and accounts with IMAP, among others. | Pipedrive (opens in a new tab) |
| Linking email to a deal | The email is in the deal’s history from the start, because the deal was built from the thread. | Automatic linking is a setting. It does not apply when the contact has more than one open deal. | Pipedrive email linking (opens in a new tab) |
| An add-in inside Outlook | Frida works in its own app on the web, Mac, Windows, iPhone and Android. | Pipedrive’s Marketplace lists Outlook add-ins with a side panel. They are built by companies other than Pipedrive. | Pipedrive Marketplace (opens in a new tab) |
| Forecasting | No forecasting or sales reports. | A forecast view that projects revenue from each deal’s expected close date. See Pipedrive’s pricing page for the plan it belongs to. | Pipedrive forecast view (opens in a new tab) |
| Plans | A free plan and paid plans. Frida’s price is under the table. | Four plans: Lite, Growth, Premium and Ultimate, charged per seat with monthly or annual billing. The amounts are on Pipedrive’s pricing page. | Pipedrive plans (opens in a new tab) |
| Trial | A free trial. Its length is in the price block under the table. | Pipedrive’s website states a 14-day free trial with no credit card. | Pipedrive.com (opens in a new tab) |
Written by Frida from vendors’ public documentation, rather than hands-on testing of every tool. Frida sells one of the products. Features and plans can change.
Sources checked:
FAQ
Yes. Pipedrive’s email sync connects Office 365 / Outlook and Microsoft Exchange, among others, so your conversations are shown in Pipedrive’s Sales Inbox. From there a conversation can be linked to a deal, a lead or a project, automatically or manually. You can also be notified when an email is opened, and choose whether a conversation is shared with the team or private.
According to Pipedrive’s article on email sync, it is available on the Growth plan and higher. Pipedrive has four plans: Lite, Growth, Premium and Ultimate, and they are charged per seat. So the sync is not included on every plan. We could not read the prices reliably, so look those up on Pipedrive’s own pricing page.
Not from what we have been able to find in Pipedrive’s documentation. The email sync links conversations to deals that already exist. You add the deal itself with a button, from the email tab or by import, and Pipedrive also describes automations and web forms that can create deals by rules you set up. In Frida the deal is suggested from the customer’s email.
Yes, if your sales happen by email and the pipeline lags behind today because nobody gets round to updating it. Frida builds the board from the conversations in Outlook, suggests new deals and stage moves and has the follow-up ready when a quote has gone quiet. No, if you need forecasting, your own rules or email outside Microsoft 365. Then Pipedrive is the right choice.
Pipedrive’s own email sync works in the Sales Inbox inside Pipedrive. Pipedrive’s Marketplace lists Outlook add-ins with a side panel, among them Pipedrive for Outlook by Baymats AB and Outlook Add-in for Pipedrive by Stehrway. They are built by companies other than Pipedrive, so check for yourself what they do and what they cost before you count on them.
Pipedrive’s website states a 14-day free trial with no credit card, read as of October 2026. Whether there is a free plan as well we could not confirm, so check that with Pipedrive. Frida has both a trial and a free plan, and the terms of both are in the price block above these questions.
Try an example without signing in, read the practical steps, or see how to connect your own email sources.
CRM for Outlook for small B2B businesses
Frida finds the sales opportunities in your Outlook conversations, keeps them up to date and prepares the follow-up. You type nothing in, and nothing is sent before you have read it.
