We measure how Frida is used so we can make it better. If you say yes, we may also store a random ID in your browser so we can see where you came from and recognise your visits over time. If you say no, we store nothing for statistics in your browser. Read about cookies
Stop updating CRM. Let your Outlook conversations do the work.
Frida turns customer emails into contacts, deals, follow-ups, and pipeline context, so your CRM becomes a result of selling instead of a chore after selling.
Fictional example — always check Frida’s suggestions against the original email.
1
The quote was sent
Quote for a strategy programme — Nordlys
Hi Louise. The quote is DKK 150,000 excluding VAT for four workshops. We have proposed starting on 5 October. Could you get back to us once you have reviewed it?
Read the quote and see what the customer is being asked to answer.
2
See the next step
The DKK 150,000 quote excluding VAT is waiting for a reply. A 5 October start is a proposal.
The deal brings together the quote and the planned follow-up. Its timing needs to fit your agreement with the customer.
3
Your updated overview
Hi Louise. Have you had a chance to review the quote for the strategy programme? Please let me know if you have questions about the scope or schedule. Best regards, Jonas
See what still needs the customer’s answer and why the deal needs attention. Open the source email or deal from here.
The email does not prove: That the customer read or accepted the quote. Other conversations may change the picture.
A prepared example of Frida’s suggestions — not an analysis of your inbox.
Most teams do not fail because CRM lacks fields. They fail because humans are asked to keep a second system perfectly updated while doing the real work somewhere else.
Sales conversations live in Outlook.
CRM updates happen later, if they happen at all.
The pipeline becomes a memory test instead of a source of truth.
Frida removes the admin loop
Frida reads the conversation, identifies the sales signal, and keeps the deal overview connected to the customer thread.
Create opportunities from inbound requests.
Keep context attached to the original email thread.
Prepare follow-up drafts so the next action is easy.
A sharper category
CRM without data entry is the category for people who want the value of CRM but do not want CRM maintenance to become part of the job description.
Your inbox is your CRM source.
Your pipeline follows your conversations; you accept the suggested changes.
You spend more time with customers and less time logging.
Comparison
CRM without data entry vs CRM discipline
Traditional CRM asks people to be disciplined. Frida asks the inbox to carry more of the structure.
CriteriaFridaCRM discipline
Human workload
Review and approve suggestions.
Create records, write notes, update stages, and schedule reminders.
Source of truth
Outlook conversations and CRM context stay connected.
Email context often sits outside the CRM record.
Failure mode
The system can surface what needs attention.
Forgotten updates create stale pipeline reports.
FAQ
Questions people ask about CRM without data entry
Can a CRM work without data entry?
It can reduce a large part of manual entry when it uses work signals such as emails and replies to create records, update deal context, and suggest next steps.
Who is CRM without data entry for?
It is for small firms that sell through email, where the person who sells also delivers and nobody has time to be a CRM administrator.
What is Frida?
Frida is a CRM for Outlook for small B2B businesses where the person who sells also delivers. Frida finds the sales opportunities in your Outlook conversations, keeps them up to date and prepares the follow-up. You type nothing in, and nothing is sent before you have read it.
Does Frida work with Microsoft 365?
Yes. Frida is built around Outlook and Microsoft 365, so you keep working from the inbox you already use.
Does Frida send emails automatically?
No. Frida prepares drafts and suggestions, but the user stays in control and approves messages before they are sent.
Try an example without signing in, read the practical steps, or see how to connect your own email sources.
An unanswered quote
Follow a deal from its first email to new information and an updated next step. See what Frida brings together for you and what needs your decision. Fictional example data; no AI analysis or sending in the demo.
Frida finds the sales opportunities in your Outlook conversations, keeps them up to date and prepares the follow-up. You type nothing in, and nothing is sent before you have read it.