About Frida

It started with my own inbox.

I'm Simon. I've spent my career making artificial intelligence useful in the real world. And still, every week I sat updating a deal board by hand, until it stopped matching reality.

Simon Meyer Lauritsen, founder of Frida
01Why Frida exists

The sales of a small business already live in the inbox — every deal, every promise, every deadline. Yet the standard answer is a system you have to feed by hand afterwards. It is always behind, exactly when you are busiest. I tried it. I gave up again.

So I turned it around. Instead of you keeping the system updated, Frida reads your Outlook conversations and builds the overview: the first time it finds your open deals by itself, after that it suggests new ones, shows who is waiting, and prepares the follow-up in your own voice. You never type anything in — you press send when you agree.

Nothing is ever sent without your approval.

That is the whole idea. The technology should carry the boring part so you can tend to what actually matters: the customers. And when you write to us, someone who built it answers.

Simon Meyer LauritsenFounder · FridaFind me on LinkedIn

In short

Frida is an AI CRM for Outlook for small B2B businesses where the person who sells also delivers. Frida finds the sales opportunities in your Outlook conversations, keeps them up to date and prepares the follow-up in your own voice.

Company
Meyer Technologies
CVR (reg. no.)
46555929
Based in
Denmark
Platforms
macOS, Windows, iOS, Android and web
Requires
Outlook or Microsoft 365
Data
GDPR — hosting in the EU, disclosed sub-processors — Read more