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For plumbers, electricians, carpenters, painters and bricklayers
CRM for tradespeople with no time for admin
Requests land in your Outlook while you are up a ladder. Frida reads them, puts each request on a board and writes the reply in your tone. You approve from your phone over lunch, so the inbox is not waiting for you after dinner.
Quotes with no reply get a follow-up draft that you send yourself
The reply is written in your tone and approved from your phone
By day you are on the job. By night the inbox is your office
At 8.40 a customer writes about a new bathroom. At 10.15 someone asks for a price on a roof, and at 13.05 a third wants to know how soon you can start. All three times your hands are full.
So emails get answered at the kitchen table after work, and nobody chases the quote from last week. Frida reads your Outlook during the day, so the replies are written when you have two minutes at lunch.
From an emailed request to a won job
This is how an ordinary request moves through Frida. You type nothing in along the way, and nothing is sent that you have not read. A card on the board is what the app calls a deal.
1
A customer emails to ask for a price on a new bathroom. Frida reads what the email is asking for and suggests a card on your board with the customer and the job.
2
The reply is waiting as a draft in your tone. You change whatever needs changing and send it from your phone.
3
Your quote goes out from Outlook. Frida then suggests moving the card to the next stage, and Court shows that the ball is now with the customer.
4
The customer goes quiet. Frida writes a short follow-up, and you decide whether and when it goes out.
5
The customer says yes. You approve moving the card to Won, and the email thread stays on it in case questions come up later.
The quote that never got an answer
You priced the job, sent the quote and drove on to the next address. Two weeks later you cannot remember whether the customer replied. Frida can, because it reads the thread. When a quote has gone quiet, a draft of a polite chaser is waiting for you to read through and send yourself.
Court shows where the ball is: with the customer if you wrote last, with you if the customer did.
Trail shows, for one quote, how long it has been quiet.
A quote is not written off just because the customer has said nothing.
Replies with your own prices and materials
Frida writes the way you write. On Personal and Pro you can also add your price list, your standard terms or your website as sources. Then a draft can use your hourly rate and the materials you normally price for, and you do not have to look them up in the van.
Sources belong to Personal and Pro, and you choose which documents Frida may use.
Without sources, the draft is built on the email thread and your own way of writing.
You read every reply before it is sent.
What Frida is, and what it is not
Frida covers the time before the job: the request, the quote and the follow-up. Once the customer has said yes, you carry on wherever you normally run the work. If you use a job management system today, Frida can run alongside it.
Frida is
A board of requests and quotes, built from your Outlook email.
Reply drafts in your tone that you approve before they are sent.
Follow-ups on the quotes the customer has not answered.
A view of who wrote last: the customer or you.
Frida is not
Job management with job sheets, materials lists and timesheets.
Invoicing and bookkeeping. That stays in your accounting software.
A calendar for planning people and vans.
A CRM for every kind of email. Frida works with Outlook and Microsoft 365 only, and that is a deliberate choice.
Comparison
Frida or a spreadsheet, a notebook and your memory
Many small trade firms keep track of quotes in a spreadsheet, in a notebook in the van or in their head. That works fine in the quiet weeks. The difference shows when it gets busy.
Criteria
Frida
Spreadsheet, notebook and memory
A new request while you are out
Is waiting as a suggested card with a reply draft when you look at your phone.
Gets read in the break and written down in the evening, if you remember.
Quotes with no reply
A follow-up draft is ready, and you send it yourself.
You find out when the customer has chosen someone else.
Who is waiting on whom
Court shows, for every quote, whether the ball is with the customer or with you.
You scroll back through the inbox and count the days.
History with a customer
The email thread stays on the card, even after the job is won.
Scattered across email threads, scraps of paper and memory.
Hourly rate and materials in the reply
On Personal and Pro the draft can use the price list you have added yourself.
You look the price up and type it in from scratch every time.
What you have to keep up yourself
You approve suggestions and correct Frida when it has got something wrong.
Is Frida a job management system for tradespeople?
No. Frida does not plan people, record hours or raise invoices. It covers what happens before the job: the request in your Outlook, the quote, and the follow-up when the customer does not reply. If you have a job management system, you use Frida alongside it and carry on in your own system once the job is won.
Can I approve replies from my phone while I am out on a job?
Yes. Frida is available as an app for iPhone and Android and opens in the browser, and there are apps for Mac and Windows as well. On your phone you see the replies that are ready, edit the text and approve. Nothing is sent until you have pressed send yourself.
How long does it take to get started with Frida?
You connect your Outlook or Microsoft 365 account, and Frida builds the board from the conversations you already have. There is nothing to import or set up. After that, new requests arrive as suggestions that you create with one tap. The trial runs for 14 days and needs no payment card.
Can Frida write quotes with my own prices?
Frida writes the reply to the email, not the quote document itself. On Personal and Pro you can add a price list, your terms or your website as sources, and drafts can then use your own prices and services. You always read and edit before anything is sent.
What does Frida do with the emails that are not requests?
They do not become cards. Newsletters from the merchant, automatic notifications and internal mail are sorted out. Frida only reacts to emails where someone wants a piece of work done. When it is unsure where an email belongs, it asks you one short question instead of guessing.
What if the customer phones or texts instead of emailing?
Then Frida does not see it. Frida reads your Outlook email and knows nothing about calls, texts or messages on social media. A good habit is to send the customer a short email after the call with what you agreed. That email can be the start of a card, because your own sent emails count too.
Try an example without signing in, read the practical steps, or see how to connect your own email sources.
An unanswered quote
Follow a deal from its first email to new information and an updated next step. See what Frida brings together for you and what needs your decision. Fictional example data; no AI analysis or sending in the demo.
How to keep track of customers and quotes without an expensive CRM
You send a quote, and then... nothing. A couple of weeks later the job has quietly evaporated — not because the customer went elsewhere, but because you got busy and forgot to follow up. Sound familiar?
Frida finds the sales opportunities in your Outlook conversations, keeps them up to date and prepares the follow-up. You type nothing in, and nothing is sent before you have read it.
