Frida vs HubSpot
HubSpot is a customer platform with marketing, sales, customer service, content and data, and an add-in that puts a pane in Outlook. Frida does one thing: it reads your Outlook mailbox, builds a board of your deals from the customer conversations and has reply drafts ready for you to approve. If you are looking for a HubSpot alternative for a small team, this is the difference.
HubSpot: a customer platform with a pane in Outlook
Frida: deals, reply drafts and follow-ups from the mail itself
Every HubSpot fact in the table links to HubSpot’s own page
HubSpot describes itself as a customer platform: marketing, sales, customer service, content and data, built on one CRM. It is a system a company can gather all its customer work in, and that is its strength.
Frida is not a smaller version of the same thing. Frida does one job: keeping track of the sales in your inbox. It reads the customer conversations in your Outlook, builds a board of your deals from them and has drafts ready for the replies you need to write. The rest of a customer platform does not exist in Frida.
HubSpot has a Sales add-in for Office 365. It puts a HubSpot pane in Outlook, so you can work with the CRM while you read email. Frida goes the other way and builds the overview from the email you already have.
This is what it looks like when a customer writes to you, once your mailbox is connected.
A new customer writes and asks for a price. Frida suggests a deal with the customer and the thread, and you create it with one tap.
You write back and forth. The emails settle into the deal’s history, and when the conversation moves on, Frida suggests moving the deal from Contact to Negotiation.
The customer goes quiet after your quote. A follow-up draft is ready and waiting for you.
You read the draft, adjust it and press send. No email leaves before you have approved it.
HubSpot has marketing, customer service and content on the same platform as sales. Frida has none of them, and you should know that before you decide.
In return there is nothing to set up. You connect your mailbox, and the board is built from what is already in it.
| Criteria | Frida | HubSpot | Source |
|---|---|---|---|
| Scope | One job: deals, reply drafts and follow-ups from customer email. | A customer platform with marketing, sales, customer service, content and data on one CRM. | HubSpot products (opens in a new tab) |
| The connection to Outlook | Reads your Outlook or Microsoft 365 mailbox and shows the overview in its own app. | A Sales add-in for Office 365 with a pane in Outlook for Windows, Mac and the web. | HubSpot (opens in a new tab) |
| From mail to deal | Frida suggests the deal from the conversation, and you create it with one tap. | In the add-in you can see a contact’s details, log activity and link companies, deals or tickets to the contact. | HubSpot contact profiles (opens in a new tab) |
| Email drafts | A reply draft in your own tone, written from the thread. You read and approve it. | The add-in can generate sales emails with AI. | HubSpot AI emails (opens in a new tab) |
| Overview next to the email | Court shows, for every deal, who wrote last and how long ago that was. | A beta that a HubSpot Super Admin switches on shows the deal’s properties, an AI-generated summary and recent activity. | HubSpot deal context (beta) (opens in a new tab) |
| The first thing you do | Connect your mailbox. There is no pipeline to design first. | Connect your inbox to HubSpot before the add-in can be used. Check for yourself how much set-up the rest of the platform takes in your company. | HubSpot (opens in a new tab) |
| Price of the smallest paid plan | The price is right below the table. There is a free plan too. | Starter has a normal price of USD 20 per seat per month, as of October 2026. HubSpot also has free tools. | HubSpot Starter (opens in a new tab) |
| Best for | A small team or a sole owner whose sales happen in the inbox. | Companies that want marketing, sales and customer service on one platform. | HubSpot products (opens in a new tab) |
Written by Frida from vendors’ public documentation, rather than hands-on testing of every tool. Frida sells one of the products. Features and plans can change.
Sources checked:
FAQ
Yes. The HubSpot Sales add-in for Office 365 works in Outlook for Windows, Outlook for Mac and Outlook on the web. With it you can track and log emails and use HubSpot’s sales tools from a sidebar pane in the inbox. HubSpot lists it for all products and plans. The older desktop add-in for Windows is in maintenance mode, and HubSpot recommends the Office 365 add-in.
Yes, if what you are missing is an overview of the sales in your inbox. Frida builds a board from your customer email, suggests new deals and stage moves and has reply drafts ready for you to approve. No, if you are looking for a platform for marketing, customer service and content. Frida does not have those parts.
You lose everything that sits around the sales in your inbox: marketing automation, a customer-service desk, a content system, custom objects and a data model you configure yourself, forecasting and outbound email sequences. Frida also works with Outlook and Microsoft 365 only. If you need those things today or a year from now, HubSpot is the better choice.
HubSpot’s documentation for the Outlook add-in describes tracking and logging emails, seeing a contact’s details and linking companies, deals or tickets to the contact. A beta that a Super Admin switches on also shows the deal’s properties, an AI-generated summary and recent activity for the deal an email belongs to. Ask HubSpot if creating deals straight from the email is decisive for you.
Yes. HubSpot has an article on generating sales emails with AI in the Sales add-in for Office 365, and the feature is listed for all products and plans. Frida has drafts ready too, and it builds them on the thread and the deal’s history, in your own tone. In Frida it is always you who reads the text and approves it.
On its Starter page (hubspot.com/products/crm/starter) HubSpot states a normal price of USD 20 per seat per month. The figure was read as of October 2026 and is shown in USD before any tax. HubSpot also has free tools and a limited-time offer for new customers, so check the page before you do the sums. Frida’s own price is in the price block above these questions.
Try an example without signing in, read the practical steps, or see how to connect your own email sources.
CRM for Outlook for small B2B businesses
Frida finds the sales opportunities in your Outlook conversations, keeps them up to date and prepares the follow-up. You type nothing in, and nothing is sent before you have read it.
