Outlook follow-ups that build themselves
When a customer replies — or an open deal goes quiet — Frida builds the follow-up, writes the next email in your voice, and waits for you to press send. No sequences to set up, no contacts to import.
Built for Outlook & Microsoft 365. Never auto-sends — you approve every reply.
A follow-up that builds itself
No sequences to set up, no contacts to import. The deal is already in your inbox — Frida just keeps it moving.
They reply — or go quiet
A customer answers your proposal, or an open deal goes silent. Frida notices the thread is waiting on someone.
Frida builds the timeline
One follow-up per open conversation, each with a clear goal — chase the quote, book a meeting, get a decision.
The draft is ready
When it’s time, Frida writes the next email in your voice and tells you exactly why now.
You review & send
Open the draft, tweak if you like, press send. If the customer replies first, the follow-up quietly cancels itself.
You set the goal — Frida writes the draft
Choose where the conversation should go and Frida rewrites the follow-up in your voice. You review and send — nothing leaves your inbox without you.
Not a sequence tool. A quiet assistant.
Sequence tools blast cold lists on a timer. Living Follow-ups works the deals you already have — one reply at a time.
It derives, it doesn’t ask
Frida reads the thread and picks the goal and rhythm from how the deal is actually moving. No cadence builder, no setup screen.
Per conversation, not per blast
A complex deal has several open threads with different people. Frida follows each on its own track — and the right draft goes to the right person.
Approve-first, always
Nothing leaves your mailbox without you. Frida prepares; you decide. That’s the whole point — and why you can trust it.
Steer by goal, not by wording
Change the goal — “book a meeting” instead of “chase the quote” — and Frida rewrites the draft. You direct the intent; it handles the words.
Built to help, not to spam
Both help you follow up — but one enrolls cold lists and sends automatically, while the other works your live deals and lets you approve every email.
The feature that closes the loop
Frida finds your deals — and helps you close them. Living Follow-ups turns every reply into the next move, ready for you to send. Included in every paid plan, from Personal.
Start your free trialQuestions
Does Frida send follow-ups on its own?
No. Living Follow-ups is approve-first: Frida prepares the draft and waits. You open it, adjust if you want, and press send. Nothing leaves your mailbox automatically.
How is this different from a sales sequence tool?
Sequence tools enroll cold contacts and send on a timer. Living Follow-ups only works deals where someone already replied — it builds itself from your real Outlook conversations, and you approve every email.
What if the customer replies before I follow up?
The follow-up cancels itself. Frida watches the thread, so the moment a reply lands the draft is pulled and you never chase someone who already answered.
What if a deal involves several people?
Each open conversation gets its own follow-up, on its own track, addressed to the right person. You switch between them in one calm panel on the deal.
Does it work with Outlook and Microsoft 365?
Yes — Frida is built for teams that live in Outlook and Microsoft 365. Your inbox is the source of truth, so there is nothing extra to maintain.