Frida vs Salesflare
Salesflare describes itself as a CRM for B2B teams that captures data by itself. It fills in contacts from your email and suggests the companies you write to, and you put the opportunity on yourself. Frida starts in the same place, the inbox, but suggests the deal itself from the conversation in your Outlook and has the follow-up written, so all you do is approve it.
Salesflare: contacts filled in, accounts suggested, you add the deal
Frida: the deal and the follow-up are suggested from the conversation
Every Salesflare fact has its source in the table
Salesflare is built so that you type less. Salesflare’s own article on suggested accounts describes what happens once your email and calendar are connected.
Salesflare looks at the emails in your inbox and the meetings in your calendar and finds the companies you are in touch with.
Each suggestion gets a score from how many people you are in touch with, and how often and how recently.
Senders that look automated are filtered out, so the suggestions are about real people.
You accept a suggested account with one click or reject it, and then add the relevant contacts to it.
The article mentions that you may want to add an opportunity as well. From there Salesflare tracks the account and reminds you to follow up.
Both read your email and suggest something for you to say yes to. The difference is what you are offered: a company to keep an eye on, or a concrete piece of work with a next step.
Salesflare does a fair amount that Frida deliberately does not. If you are a team that sells by reaching out, this is where Salesflare is strongest. What Salesflare has on these points is in the table, with its source.
Salesflare connects to Microsoft 365, and there is a sidebar for Outlook that Salesflare has built itself. According to Salesflare’s help article on the sidebar, you can see and update accounts, contacts and opportunities there, next to the email you are reading.
Salesflare can also follow what the recipient does: when an email is opened, which links are clicked, and which pages of your website the person visits. According to Salesflare, the email features are included on every plan.
Salesflare reminds you to follow up. Frida goes one step further and has the draft of the follow-up written when you need it.
| Criteria | Frida | Salesflare | Source |
|---|---|---|---|
| What gets suggested | The deal itself, with customer and thread filled in. You say yes with one tap. | Accounts from your emails and meetings. You accept with one click and put the opportunity on yourself. | Salesflare account suggestions (opens in a new tab) |
| Contacts and history | The customer and the thread are on the deal, because the deal was built from the conversation. | Creates contacts from your email. The email history gathers on the account once the contacts are on it. | Salesflare email sync (opens in a new tab) |
| A pane in Outlook | An optional pane in early access. Frida works mostly in its own app. | Salesflare’s own Outlook sidebar with accounts, contacts and opportunities. | Salesflare email sidebar (opens in a new tab) |
| Email outside Microsoft 365 | Cannot be connected. Frida reads Outlook and Microsoft 365 only. | Can be connected. Salesflare’s help pages describe Apple’s iCloud mail and calendar, among others. | Salesflare and Apple mail (opens in a new tab) |
| Email tracking | None. Frida puts no tracking into your emails. | Opens and clicks are tracked when the sidebar is switched on, and shown on the account timeline. | Salesflare email tracking (opens in a new tab) |
| Email campaigns | No campaigns. Frida writes one follow-up at a time, which you approve. | Personalised email campaigns on Growth and multi-email workflows on Pro. | Salesflare (opens in a new tab) |
| Dashboards and forecast | No dashboards and no forecast. The board and Court are the overview. | Built-in and custom dashboards, a sales forecast against your targets and sales funnel analysis. | Salesflare dashboards (opens in a new tab) |
| Price | Free to start, and a trial. See the price block under the table. | Growth from 29 USD or 29 euro per user per month billed annually, 39 USD billed monthly. Read October 2026. | Salesflare (opens in a new tab) |
Written by Frida from vendors’ public documentation, rather than hands-on testing of every tool. Frida sells one of the products. Features and plans can change.
Sources checked:
FAQ
Yes. Salesflare connects to Microsoft 365 and has its own sidebar for Outlook, where you can see accounts, contacts and opportunities next to the email. With the sidebar switched on, Salesflare can also track opens and clicks in the emails you write. Frida has an optional pane in early access, but works mostly in its own app on the web, Mac, Windows, iPhone and Android.
Salesflare creates contacts from your email and suggests the companies you are in touch with as accounts, which you accept with one click. According to Salesflare’s article on the suggestions, you then put the opportunity on yourself. We have not found a Salesflare page describing it suggesting an opportunity from the content of an email. That is exactly what Frida does.
Salesflare’s pricing page shows three plans, charged per user: Growth, Pro and Enterprise. Growth costs 29 USD per user per month billed annually and 39 USD billed monthly, read in October 2026. Enterprise requires at least five users, and there is a 30-day free trial with no credit card. Frida’s plans are in the price block above these questions.
Yes, if there are few of you, customers write to you in Outlook, and you want the deal and the follow-up out of the conversation without building a sales system. No, if you reach out to prospects yourselves and need email campaigns, tracking of opens and clicks, LinkedIn or a forecast. Then Salesflare is the better choice.
According to Salesflare’s help article on AI, on an account’s timeline you can get a summary of emails, calls and meetings, have next steps suggested and ask questions about the history. Salesflare also reminds you to follow up when an account has been quiet for a number of days, and when an email is waiting for a reply. Frida also has the follow-up draft ready for you.
Yes, to many. Salesflare’s integrations page lists more than 11,000 apps that connect directly or through Zapier and Make, read in October 2026, and there is a mobile app on every plan. Frida has far fewer connections, and they are on our integrations page. If you have many systems that need to talk to each other, that is an argument for Salesflare.
Try an example without signing in, read the practical steps, or see how to connect your own email sources.
CRM for Outlook for small B2B businesses
Frida finds the sales opportunities in your Outlook conversations, keeps them up to date and prepares the follow-up. You type nothing in, and nothing is sent before you have read it.
