Industry customisation

What happens when you select an industry?

When you select your industry, Frida automatically adapts in three areas:

• Emails: Frida uses industry-specific terminology and tone. A lawyer gets "client" and "matter" instead of "customer" and "deal". A plumber gets "emergency call" instead of "inquiry".

• Deal analysis: Frida understands typical sales processes, close times and pricing for your industry. A real estate agent has different deal stages than an IT consultant.

• Follow-up: Reminders and follow-up timing adapt to your industry norms. An urgent plumbing job needs faster follow-up than an accounting project.

How to select your industry

• Go to your Profile
• Find "Industry" under company information
• Search or browse categories
• Tap the industry that fits best

Your change is saved immediately and Frida starts adapting.

You can always change industry or select "No industry selected" – Frida still works fine without, but the customisation makes it more precise.

Tip: Frida can also automatically suggest your industry based on your emails and company registration number.