Website Tool

What is the Website Tool?

The Website Tool lets Frida retrieve up-to-date information from your company website, so replies become more accurate and relevant.

When a customer asks about something on your website – e.g. pricing, products or opening hours – Frida can automatically find and use that information in its reply.

You can see a rose-colored badge on drafts where website info was used.

Tip: The Website Tool is part of Personal and Pro and is only used when you have added your website yourself.

How to add your website

Step 1: Go to Settings → Frida → Sources and open the "Websites" tab

Step 2: Enter your company website URL

Step 3: Frida automatically crawls the most important pages

Step 4: You can add or remove specific pages

Once pages are indexed, Frida will automatically use them when relevant for a reply.

When is it used?

Frida automatically uses website info when:

• A customer asks about your products or services • Pricing, specifications or features are needed • The question matches content on your website • FAQ and knowledge base don't have the answer

Example: "What integrations do you support?" → Frida finds the integrations page and includes the latest information.